I didn’t set out to introduce a skincare brand for the sake of it.
While one year ago, I was itching for a new career challenge, I wasn’t possessed by the urge “to just launch something/anything of my own” and begin a Founder journey at this stage of my career (later than most Founders).
I identified a problem that I had, examined and studied it, and soon learned it was a shared concern among many. I then set out to discover a solution that would bring value to me (and others like me). I asked myself, "What would need to be true to solve it?" and focused on meaningfully bringing value to my life and others’ lives.
The Original Problem:
Despite the care and attention I gave myself, including my facial care, my hands looked really sad. By "sad," I mean depleted, parched, and more weathered than I otherwise looked or felt.
The Insight:
We wash our hands a lot, and when we do, we wash away our skin's own Natural Moisturizing Factor (NMF), which keeps our skin supple and healthy. In addition, our hands are highly exposed (to UV/weather conditions), making them sensitized and damaged. Finally, we rarely moisturize them—and when we do, we apply hand creams to dry hands to solve our dryness problem.
Which is a problem in itself.
Most of the creams and lotions we buy to help our hands are largely composed of water, and when we apply those products to our dry skin, much of that goodness just evaporates into the air (transepidermal water loss, or TEWL). Some sources have indicated that we lose up to 80% of the benefits of our expensive creams and potions due to TEWL.
ANOTHER Problem:
How do you get something to stay on your skin long enough to provide the active benefits necessary to repair hands?
What would need to be true to prevent TEWL and lock in the benefits of skincare formulations designed for hands?
Our Solution:
Patent-pending occlusive gloves: Treatment Boosting Gloves. We are super proud of the early results we’re seeing in our clinical research and crossover trials. They are designed to accelerate results and amplify the impact of our Activating Hand Serum.